With online dating becoming more commonplace, especially in emerging economies, Match continues to forecast strong growth in revenue. It derives most of its revenue from subscriptions paid directly by users rather than advertising. Match grew steadily even at the height of the 2020 pandemic lockdowns.Ĭompared to other large social media businesses, Match has a unique business model.

Finding companionship via the web has steadily become normalized over time, but COVID-19 has helped to solidify the demand for online dating services. Match Group - best known for its dating sites Tinder (the top downloaded dating app worldwide), OkCupid, and Hinge (popular among younger generations) - has been producing double-digit revenue growth for years. The parent organization of dating and relationship apps Bumble and Badoo. The parent company of dating apps Tinder, OkCupid, and Hinge.Ī social selling platform that enables discovery of unique items.Ī visual sharing, search, and discovery platform.Īn investment firm with a long track record of fostering up-and-coming social media sites. These are some of the leading social media stocks to own in 2023 and beyond: Data source: YCharts as of market close January 24, 2023. With hundreds of millions of people expected to become regular internet users in the next few years, now is a great time to consider investing in social media companies. Returns have been driven by top names such as Meta Platforms’s Facebook ( META 1.97%), Snap ( SNAP 2.75%), Twitter ( NYSE:TWTR), and Alphabet’s Google ( GOOG 2.65% L) ( GOOG 2.65%), which also owns YouTube.Īside from the major players, plenty of other emerging social platforms are worth your attention. Investing in social media has more than doubled shareholder dollars since the start of 2018, as measured by the performance of the exchange-traded fund Global X Social Media ETF ( SOCL 0.27%). The biggest social networks still make most of their money from advertising, but social media is maturing and generating revenue from sources such as e-commerce, digital payments, and video games. By 2025, the number of users is expected to climb to 4.4 billion. About 3.8 billion people are active social media users in 2021. Social media isn’t new anymore, but it’s still a fast-growing industry.

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