More Bad News:Google won’t tell you why your listing was suspended. The Good News: It’s fixable if you know why your listing was suspended. The most heavily hit verticals, unfortunately, include many home service industries. The Bad News: We have continued to see and confirmed with the Local SEO community that there has been a large increase in GMB suspensions across all verticals and markets. If you’re one of the business owners who’s recently had your Google My Business listing suspended, I have good news and bad news:

Unfortunately, that’s been happening more and more frequently lately. It’s a bad day for the business owner whose GMB listing gets suspended. Your Google My Business listing is vital to the success of your business- 64% of consumers have used Google My Business to find contact details or reviews for local businesses, and not having one can eliminate you from local search results.

If you’ve ever been in the same situation, you’d do the same. Understandably, the business owner freaked out.

Right there, next to his business name in bright red letters, was the word SUSPENDED. He had his morning coffee, scrolled through the news on his iPhone, and logged onto his Google My Business account to update his business hours for an upcoming holiday. It was an average Tuesday morning for the owner of a local HVAC company. Don’t Sacrifice Long-Term Google My Business Optimizations to Avoid Short-Term Suspensions As a result, it is much more common for an account to be automatically suspended, even for just a simple change like editing your listing’s primary categories or phone number. Google has increased their sensitivity to spam or fraud on Google My Business profiles, particularly in the home service industry.

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